General Account Information
Last Updated: October 01, 2009
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Yahoo! Search Marketing > Yahoo! Search Marketing Help > Sponsored Search > Managing Your Account

Learn about: Account Login Preferences Administration Settings Account Dashboard Related Resources


Administration Settings

The Administration tab gives you access to the following account related information:

Accounts

View and edit your individual account details.

Learn more about settings available under the Accounts subtab and how to edit them:

Master Account

View your master account details. If you only have one account, your master account information is the same as your individual account information.

Learn more about settings available under the Master Accounts subtab and how to edit them:


Master Account Users

Set roles and permissions for individual users to allow them varying levels of access to the account.

Learn more about settings available under the Master Account Users subtab and how to edit them:


Analytics

The Analytics page allows you to put tags—snippets of HTML code—on your web site to track the conversions generated from your Sponsored Search and Content Match ads. To access the Analytics page, go to the Administration tab and select the Analytics subtab.

Learn more about settings available under the Analytics subtab and how to edit them.


Tracking URLs

Set your tracking URLs “on” so you can analyze the source of clicks to your landing URLs, including the search queries and match type used. This data will be recorded in your web server logs for analysis.

Learn more about settings available under the Tracking URLs subtab and how to edit them.


Next: General Account Information – Account Dashboard

An account represents a business or department that controls a marketing budget. Small companies might use a single account to manage campaigns; larger companies might require several accounts to represent different divisions
A group of one or more accounts that share settings such as time zone, currency, and market.

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