• Turning Campaign Optimization on
• Turning Campaign Optimization off

To turn Campaign Optimization on:

1. Click the Campaigns tab.
2. Select a campaign.
3. Under Campaign Performance, click Change to the right of the Campaign Optimization label.





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4. Click Next: Budget and Schedule.







5. Select "Yes" under Campaign Optimization.
6. Specify a monthly budget.
7. Specify a campaign schedule.
8. Click Set Optimization Guidelines





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9. Define Campaign Optimization guidelines.

To turn campaign optimization off:

1. Click the Campaigns tab.
2. Click on a campaign name
3. Under Campaign Performance, click Change to the right of the Campaign Optimization label.