Yahoo! Search Marketing Desktop Beta Release Notes V1.0

The release notes below cover new capabilities and fixes to existing features for each release.

Once you download and install the Yahoo! Search Marketing Desktop, you automatically receive notification when a new version is released the next time you re-start the application.

Upgrading to the latest version clears account changes you currently have in the tool. Please export your changes to save the data before upgrading.

You can check the version you have by going to the Dock icon in the upper left of the application, and choosing About.

We're always looking for ways to improve Yahoo! Search Marketing Desktop for you, so please tell us what you think by emailing beta-ysm@cc.yahoo-inc.com.

Version 1.0 has been released into Production

On October 21, 2009, the latest version of the Yahoo! Search Marketing Desktop was released.

New Features

The key features in this launch are:

Basic search functionality: Search for specific campaigns, ad groups, ads, or keywords in your account.

Please note that the search function applies to editable text fields (except for bids) and is limited to the text fields for your current tab.
Advanced search functionality: Use multiple search parameters to search for information on any one of the account tabs. You can set one to ten search parameters.
Ability to receive on-demand status and statistics for your account’s impressions, clicks, CTR, cost, ad quality scores, along with other information. We do not support campaign only level statistics at this time.

Known Issues

Bulk changes to ad group(s) take a long time.
Performing a Sort, then a bulk change on a large amount of data can take a long time to complete.
You can’t perform an advanced search on your Ad Group Display Status.
Downloading your account’s performance statistics may take a long time to complete.
When setting a “Custom Date Range” in “Get Statistics”, you must specify the “Start Date” prior to setting the “End Date”.

What Should Beta Customers Do?

Please upgrade to the latest version to test the changes and provide feedback.

V0.9.1 Features

The key features in the version 0.9.1 release are as follows:

Improved performance to some operations (for example, importing a large number of ads).
Modifying ad group bids using the Ad Group Details panel under the navigation tree would not commit changes when posting through the tool; now changes to bids in this panel are preserved.
Navigation tree would not bold changes to bids when the “Set to Minimum Bid” button is used at the account level. Now the navigation tree will bold campaigns and ad groups where the bid is changed using this button.
The Keyword Research tool has been improved to better integrate data toward the end of the month.
Performance and logic improvements to importing data through Add/Update Multiple Ads and Add/Update Multiple Keywords.

Fixes for the following major bugs:

You can now import a Yahoo! or 3rd Party Bulksheet into add/update multiple keywords or ads with-out the need to re-format your bulksheet and delete un-recognized columns or rows.
Add/Update multiple keywords or ads recognizes 3rd party deleted statuses and correctly imports deleted components into YSM Desktop.
Improved performance of scrolling down on a large list of Keywords when you perform a Sort.
YSM Desktop now will not increase memory usage significantly when left idle.
Deletion of a large number of campaigns and ad groups is now faster than in previous versions.

V0.9.0 Features

The key features in the version 0.9.0 release are as follows:

Post Changes button now allows changes made in Yahoo! Search Marketing Desktop to be uploaded into the account directly through the tool. (Internet connection required.) Includes ability to choose which campaigns with changes to post.
The “Download New Account” and “Export to Bulksheet” features are now under the “More Actions” button.
Yahoo! Search Marketing Desktop now allows importing of campaign data from a .csv or text file using either the Add/Update Multiple Keywords or Add/Update Multiple Ads button. This allows you to import more than 10,000 keywords or ads at one time. The tool automatically converts column headers from third-party formats through this import process.
A license key is no longer required to access and download an account.
The following keyboard shortcuts are enabled:
- CTRL + A (selects all items)
- CTRL + N (creates new items)
- CTRL + M (on Keywords tab- sets selected keywords to minimum bid)
- CTRL + G (in Keyword Research panel- runs “Get Keywords” command)
- CTRL + L (in Keyword Research panel- clears all fields)
- CTRL + D (download new account)
- CTRL + E (brings you to Export screen to export data to a .csv bulksheet)
- CTRL + Q (quits the application)

Fixes for the following major bugs:

Sorting was disabled in the Keywords and Ads tab; this has been re-enabled.
If you sort keywords or ads in your account, campaign, or ad group, then make a change to one of the values in the column you sorted, the sort order will automatically refresh to reflect the updated sort order. This resolves the issue where sorting, making a change to one item in the sorted column, then making subsequent changes (especially bulk changes) to values in that same column without first re-resorting could cause the sort order to be altered on the backend, without the new sort order visible to you in the user interface. Accordingly, your subsequent changes could be applied to unintended items. Now, sorting and applying changes to items will work correctly.
Deleting multiple ad groups now shows a progress bar.
Improved performance of Add/Update Multiple Keywords feature.

V0.8.5 Features

The key features in the version 0.8.5 release are:

Copy and paste ads from a spreadsheet into Yahoo! Search Marketing Desktop using the Add/Update Multiple Ads button.
Yahoo! Search Marketing Desktop now converts column headers and data from third-party formats for both Add/Update Multiple Keywords and Add/Update Multiple Ads.
Contextual Help within the application by clicking the question mark icon.
Campaigns and ad groups with changes are now bolded in the tree navigation view.
The following keyboard shortcuts are enabled:
- CTRL + Mouse Click (multi-select individual items)
- Shift + Mouse Click (multi-select all items between mouse clicks)
- DEL (deletes selected item)
- CTRL + X (cut item in selected cell)
- CTRL + C (copy item in selected cell)
- CTRL + V (paste item into selected cell)
- TAB (jumps cursor to next editable cell)
- Up/Down Arrows (move up or down a list, including in the navigation tree)
- Right Arrow (opens the sub-folders of the selected account or campaign in the navigation tree)
- Left Arrow (closes the sub-folders of the selected account or campaign in the navigation tree)

Fixes for the following major bugs:

Removal of error message requiring a Content Match bid when Content Match status is set to “Off”.
Automatic removal of extra spaces before and after text.
Exported data with the same file name as an existing file will save as “(same file name)(2)”.

V0.8.0 Features

The Yahoo! Search Marketing Desktop v0.8 is the first available release to customers. Yahoo! regularly tests new products with select advertisers, and a desktop tool for search marketers is currently in a beta phase with a limited number of Yahoo! Search advertisers.