As a Yahoo! Merchant Solutions (or Yahoo! Store) customer, you can:

• Take 20% off the default minimum bids in all categories (Default minimums are the published bids that have replaced the rate card). For detailed pricing information by category, please view our Minimum Bid Report by clicking the “Reports” link from the header at the top of any page on the Yahoo! Product Submit tool. Click here to learn more about the Minimum Bid Report
• Participate in the Yahoo! Shopping Buyer Protection Program. A Buyer Protection icon will appear in each of your listings, indicating that purchases made on your site through Yahoo! Shopping are backed by the Program. Learn more.
• Update your listings directly from your Store Manager—no need to upload a separate feed.

Please Note: Merchants who have a minimum bid below the default minimum bid receive no advantage in ranking. Their minimum only allows them to have a product appear in Yahoo! Shopping at a lower amount. If they actually bid below the default minimum, their lower bid will cause them to rank lower than merchants bidding the default minimum, all other ranking factors being equal. As long as you pay your minimum bid (these may vary from category to category) your products will be listed in Yahoo! Shopping. While your bid is only one factor in determining your product placement, a higher bid increases your chance of appearing near the top of the search results in Yahoo! Shopping.

To take advantage of these benefits, you must sign into your Yahoo! Store account and sign up to participate via the "Yahoo! Shopping" link in your Store Manager. Learn more.