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What determines the order of product listings in search results?

The order of results in Yahoo! Product Search is determined by matching the consumer's search terms to the product title, description, and other information from your product feed, and by your current bid for each category into which your products are categorized. Please be sure to fill out all relevant fields. This helps our technology rank and categorize your products correctly.

For some searches, multiple products may match the consumer's search terms equally. In these cases, Yahoo! may also use factors such as current bid, product popularity, user ratings/reviews, etc., to determine product placement in Yahoo! Shopping. While your bid is only one factor in determining your product placement, a higher bid increases your chance of appearing near the top of the search results in Yahoo! Shopping.

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