The order of results in Yahoo! Shopping Search is determined by matching the consumer's search terms to the product title, description, and other information from your product feed, and by your current bid for each category where your products are categorized. Please be sure to fill out all relevant fields—this helps our technology rank and categorize your products correctly.

For some searches, multiple products may match the consumer's search terms equally. In these cases, Yahoo! may also use factors such as current bid, product popularity, user ratings/reviews, and the merchant's relationship with Yahoo! to present the best results to the consumer.

To optimize your placement in search results, be sure to update your feed regularly with new products, pricing, and current information. It's also important to provide an accurate and high-quality description of each product and to complete as many relevant fields as possible to ensure your products will be listed where consumers are looking.

Please note: While your bid is only one factor in determining your product placement, a higher bid increases your chance of appearing near the top of the search results in Yahoo! Shopping