Write clear, factual and objective ads that accurately describe what is offered on your site. When writing standard, and short title and description, keep in mind the following:

• Clearly explain how your offer specifically relates to the keywords you have chosen. To improve your click-through rates, include the keyword in your title and description where possible.
• Accurately describe what the user will find at your site.
• Use correct spelling, punctuation and grammar.
• Use correct capitalization.

Correct Listing Example:
Drive targeted customers to your site.

Why is this correct?
No spelling, casing, punctuation or grammatical errors; and the words are clear, concise and objective.

Incorrect Listing Example:
Advertise with us
Discover How to Drive TARGETED CUSTOMERS To Your Site.

Why is this incorrect?
Wrong capitalization and listing is too long.

• Use English consistently for the keyword, title and description and site.
• Do not use vulgar or obscene language.
• Do not include symbols, gimmicky language and superlatives ("world's greatest", "best", "cheapest").
• Do not include repetition of words and phrases ("Sale, sale, sale…").
• Any special prices, discounts or free offers promoted in listings must be easily found on your site.
• Do not include phrases such as "click now" or "link here".

Correct Ad Example:
Send flowers, we deliver to your door.

Why is this correct?
No symbols, gimmicky language or superlatives. The purpose of the site is clear.

Incorrect Ad Example:
SAVE $$$ on GR8 Flower Deals

Why is this incorrect?
Contains symbols, gimmicky language and superlatives.