Use the Campaign Budget and Schedule page to set monthly budgets and specify campaign schedules for your Mobile Sponsored Search account.

• Quick Summary
• Setting Campaign Daily Spend Limits
• Understanding Campaign Schedules

To complete this step:

1. Do either of the following:
• To set a campaign daily spending limit, click the Yes button, enter the amount in the field, and click Display Estimates. See detailed instructions below.
• If you don't want to set a campaign daily spending limit, click No.
2. Schedule the campaign. See detailed instructions below.
3. Click Next.

To set your campaign daily spending limit:

1. Click the Campaigns tab > Summary subtab. The Campaigns page opens.
2. In the campaign list, choose a campaign and click its name. The Campaign Details page opens.
3. Click the value that appears in the Campaign Daily Spending Limit field. The Set Campaign Budget and Schedule page opens.
4. In the Campaign Daily Spending Limit field, enter the amount that you want to spend on this campaign each day.
5. Click Estimate. The estimated monthly impressions and estimated monthly clicks display.
6. In the bar graph, view an estimate of the total available clicks for this campaign and the estimated share of available clicks that your campaign could receive based on the campaign daily spending limit you provided.
7. To increase or decrease your estimated share of available clicks, enter a new campaign daily spending limit, and then click Estimate.
8. Click Save Changes.

Note: You may be charged up to 10% above your campaign daily spending limit.

The schedule that you set determines how long your campaign will run. By setting a start and end date, you set the length of time that you want your ads displayed. The start date and end date cannot be set to a past date or more than a year into the future. Also, the end date must come after the start date. There is no restriction on the number of campaigns you can run during the same time period.

To set your campaign schedule:

1. Click the Campaigns tab > Summary subtab. The Campaigns page opens.
2. In the campaign list, choose a campaign and click its name. The Campaign Details page opens.
3. In the Schedule field, click the start date and end date. The Set Campaign Budget and Schedule page opens.
4. Click the calendar icons to select a start date or end date.
• To run a one day campaign, select the same day for the start date and end date.
• To run the campaign on an ongoing basis, select a start date and select the No End Date option. To stop running this campaign, update the end date at any time.
5. Click Save Changes.