Use the Enter Campaign Name and Specify Geo-Targeting page as you go through the process of creating a campaign for your Mobile Sponsored Search Account. Here you can give your campaign a name and target prospective customers in the geographic locations you support. By default, your ads will be displayed to your entire market, but you can target more specific regions such as a state, territory, province, or city and surrounding area.

Note: The market for your account was selected during signup. If your business spans multiple markets, create an account for each market.

Note: For geo-targeted campaigns, search requests from mobile devices can be served geo-targeted ads if the user’s location information is provided to us by our publisher partners. We recommend creating a non-geo-targeted second campaign. This will allow your ads to serve based on just matching the search term.

• Quick Summary
• Selecting Geographic Locations

Quick Summary

To complete this step:

1. If you have more than one account, select the account from the Account dropdown list.
2. Enter a unique campaign name. The campaign name can be up to 50 characters long and can't duplicate a campaign name in the account.
3. (Optional) Enter a description for the campaign. The description is optional. You can use it for details about the campaign. If this account has many campaigns, the description can help you identify the campaign later.
4. Select the geographic locations. See detailed instructions for each option below.
5. Click the Next button.

Selecting Geographic Locations

Your entire market is the country or multi-country region that you're advertising in. By default, your ads will be displayed to your entire market, which was selected during signup.

To target your entire market:

• Click the Entire Market button.

To target prospective customers by state, province, or territory:

1. Click the Specific Regions button. The Target By dropdown list is displayed.
2. Select State/Province/Territory. The states, provinces, and territories within your market are listed below.
3. Select the regions to target.
• To target specific states, provinces or territories, click the checkboxes next to the regions.
• To target all states, provinces or territories, click the checkbox next to States/Provinces/Territories above the list.

To target prospective customers by city and surrounding area:

1. Click the Specific Regions button. The Target By dropdown list is displayed.
2. Select City and Surrounding Area. The search panel appears below.
3. Search for the cities and surrounding areas to target.
• To search for cities and surrounding areas within a state, province, or territory, click the State/Province/Territory button and select an area from the dropdown list.
• To search for cities and surrounding areas near a specific ZIP/Postal code, click the ZIP/Postal Code button, and then enter the ZIP/Postal code and the radius (in miles) around that ZIP/Postal code that you want to search.
4. Click the Search button. A list of cities and surrounding areas appears below.
5. Click the checkboxes that correspond to the cities and surrounding areas to target. The Map View tab displays the selected cities and surrounding areas. The Targeted Regions tab lists your selections.
6. To target additional cities and surrounding areas in another state or near a different ZIP/Postal code, run the search again.

Notes:

• Geo-targeting accuracy is not guaranteed and may vary depending on the level of targeting selected, as well as other factors.
• For geo-targeted campaigns, search requests from mobile devices can be served geo-targeted ads if the user’s location information is provided to us by our publisher partners.
• If the location of the user cannot be determined then that user will not be served geo-targeted ads. We recommend creating a non-geo-targeted second campaign. This will allow your ads to serve based on just matching the search term.
• The United States and Canada market does not include French ads.