Use the Report page to run a variety of reports that help you analyze your marketing activities and keep track of your statements and transactions for your Mobile Sponsored Search account.

• About Reports
• Report Configurations
• Yahoo! Search Marketing Performance Reports
• Financial Reports

About Reports

Yahoo! Search Marketing Performance Summary reports collect data for objects by object name. This means that a row of data in the tabular report (for example, an ad group named “Winter Clearance”) shows aggregated data for all ad groups of that same name across the entire Mobile Sponsored Search account. All other reports collect and display data by an internal ID instead of the object name. This means that each of these objects are displayed individually in a tabular report. For example, if two ad groups were named “Winter Clearance” the report would show two separate rows of data, one for each individual ad group.

All Mobile Sponsored Search Reports will be displayed in the time zone where the account is based. Billing reports however will be generated in the Pacific time zone, which may lead to some discrepancies between your performance reports and your billing reports.

To view a report:

1. Click the Reports tab.
2. Click the Reports Navigator button (if the panel on the left side of the page is closed).
3. Click a report category:
• Yahoo! Search Marketing Performance Reports
• Financial Reports
4. Click a report link under that category.

To view a report based on a report configuration:

1. Click the Reports tab.
2. Select the name of the report configuration you want to use in the Saved Configuration box. The page refreshes to display the report based on the selected report configuration.

Report Configurations

A report configuration is a template of the parameters you use to generate a report. Without a report configuration, you would have to specify the parameters of a report every time you want to generate it. With a report configuration, those parameters are saved so that you can quickly generate a report, based on the latest available data for your selected time period. View the Saved Report Configurations topic for more information on using report configurations.

Yahoo! Search Marketing Performance Reports

Yahoo! Search Marketing Performance Reports are for Mobile Sponsored Search only. There are six types of Yahoo! Search Marketing Performance Reports:

• Performance Summary Reports
• Daily Performance Reports
• Keyword Performance Reports
• Daily Spending Performance Reports
• URL Performance Reports
• Ad Performance Reports

All of these performance reports (except for the Daily Spending Performance Report) allow you to view performance for any one (or ALL) of the selected carriers.

Yahoo! Search Marketing Performance Reports	Description
Ad Performance Reports	Use this report to help identify the ads that are most effective. Provides performance information for your Yahoo! Search Marketing Mobile Sponsored Search ads over the date range you select, down to single-day granularity. It includes information such as impressions, click-through rate (CTR), clicks, average cost per click (CPC), and cost. It allows filtering by account, keyword, and carrier.
Performance Summary Reports	Use this report to help identify the campaigns that most effectively generate leads. Summary performance information for your Yahoo! Search Marketing-managed campaign activity over the date range you select, down to single day granularity. Includes information such as impressions, click-through rate (CTR), clicks, average cost per click (CPC), and cost. Allows filtering by account, hierarchy level, carrier, and name.
Daily Performance Reports	Daily summary performance information for your Yahoo Search Marketing managed campaign activity over the date range you select. Includes information such as impressions, click-through rate (CTR), clicks, average cost per click (CPC), and cost. Allows filtering by account, hierarchy level, carrier, and name.
Keyword Performance Reports	Use this report to help identify the keywords that most effectively generate leads. Performance information for your Yahoo Search Marketing Sponsored Search keywords over the date range you select, down to single day granularity. Includes information such as impressions, click-through rate (CTR), clicks, average cost per click (CPC), and cost. Allows filtering by account, carrier, and keyword name. Summary of performance for a keyword or set of keywords for Mobile Sponsored Search. Data can potentially span multiple ad groups, campaigns, and so on. The bar graph shows the campaign, ad group, and activity names for the graphed objects. One row per keyword in the search results, showing data aggregated to the keyword level for the report date range.
Daily Spending Performance Reports	Summary of daily account spend and account daily spending limit over the date range you select, including summary metrics for each day.
URL Performance Reports	Use this report to see how URLs on your web site are performing, including the number of impressions, click-through rate (CTR), average cost per click (CPC), and more for each URL. To see the full web address, move your mouse pointer over the address shown in the URL column.

Financial Reports

Financial reports include:

• Monthly Financial Reports
• Billing Transaction Detail Reports

Financial Reports	Description
Monthly Financial Reports	Access to Invoices, Statements, and Activity Reports for your account for prior calendar months, which you can download in PDF and text formats.
Billing Transaction Detail Reports	Historical billing transaction data for your account over the date range you select. The date range is restricted to the previous six calendar months. Displays one row per billing charge entry.