Use the Ad Group Details page to search for and view the ads and keywords in a specific ad group for your Mobile Sponsored Search account. Ads and keywords can be created, modified or deleted from this page. You can also use the Ad Group Details page to view performance statistics and graphs for your ad group.

• Downloading Ad Groups
• Viewing Alerts
• Changing Ad Group Settings
• Setting Date Ranges
• Viewing Performance Graphs
• Adding Keywords to an Ad Group
• Adding Ads to an Ad Group
• Searching for Keywords and Ads
• Searching for Keywords and Ads with Advanced Search
• Working with Keywords
• Working with Ads

Downloading Ad Groups

Downloading an ad group will allow you to easily view and edit your existing ads and keywords offline and to upload any changes or additions via the spreadsheet.

To download your ad group:

1. Click the Campaigns tab > Summary subtab. The Campaigns page opens.
2. Identify a campaign and click the link. The Campaign Details page opens.
3. Identify an ad group and click the link. The Ad Group Details page opens.
4. Click the Download Ad Group link. The File Download dialog opens.
5. Click the Save button to save the file to your computer.
6. Use a spreadsheet program to view and edit the ad group spreadsheet.

Viewing Alerts

To view alerts:

1. Select the View Alerts link on the Ad Group Details page to open the Alerts dialog box. The Alerts dialog box lists the alerts that are associated with the ad group.
2. Select the View All link to view all alerts in your account, or use the dropdown menu to select the type of alert to view.
3. Select any alert in the Alerts Panel to view detailed alert information and to take any necessary action.

Changing Ad Group Settings

In the Ad Group Details page, click the Ad Group Settings button to open the Ad Group Settings page. This page contains the following information:

• General Information - Change ad group name, status, and watch list status.
• Carrier Settings – View and edit the carriers being targeted with ads in this Ad Group.
• Delete - Delete your ad group.

Setting Date Ranges

To set the date range for ad group statistics:

1. Click the Campaigns tab > Summary subtab. The Campaigns page opens.
2. Identify a campaign and click the link. The Campaign Details page opens.
3. Identify an ad group and click the link. The Ad Group Details page opens.
4. Click the calendar icon. The Select Date dialog box opens.
5. Select a start date from the calendar on the left and an end date from the calendar on the right.
6. Click Apply.
7. The dates you selected are applied to the Ad Group Details page. The ad group statistics and the performance graph will only reflect data within the selected date range.

Viewing Performance Graphs

The components of performance graphs and the data they show are described below.

Note: To view carrier specific performance go to the Reports tab.

To view a performance graph:

1. Click the Campaigns tab > Summary subtab. The Campaigns page opens.
2. Identify a campaign and click the link. The Campaign Details page opens.
3. Identify an ad group and click the link. The Ad Group Details page opens.
4. Set the date range for your performance graph using the calendar. See "How to set the date range for ad group statistics" above, if needed.
5. Select the type of graph to view from the Graph dropdown menu in the Ad Group Performance panel. You can view the following graphs.
• Impressions
• Clicks
• Revenue
• Cost

Adding Keywords to an Ad Group

Keywords determine when your titles and descriptions will be displayed to users. Relevant keyword searches entered by users will trigger your titles and descriptions for that keyword to be displayed to the user.

To add keywords to your ad group:

1. Click the Campaigns tab > Summary subtab. The Campaigns page opens.
2. Identify a campaign and click its link. The Campaign Details page opens.
3. Identify an ad group and click its link. The Ad Group Details page opens.
4. Click the Add Keywords link. The Choose Keywords page opens.
5. Follow the instructions on the Choose Keywords page to add new keywords to your ad group.

Adding Ads to an Ad Group

To create a new ad in your ad group:

1. Click the Campaigns tab > Summary subtab. The Campaigns page opens.
2. Identify a campaign and click its link. The Campaign Details page opens.
3. Identify an ad group and click its link. The Ad Group Details page opens.
4. Click the Create New Ad link. The Create Your Ad page opens.
5. Follow the instructions on the Create Your Ad page to create a new ad.

Searching for Keywords and Ads

To search for a keyword or ad within your ad group:

1. Click the Campaigns tab > Summary subtab. The Campaigns page opens.
2. Identify a campaign and click its link. The Campaign Details page opens.
3. Identify an ad group and click its link. The Ad Group Details page opens.
4. Determine the type of search to perform.
• Click the Keyword tab to search for keywords.
• Click the Ads tab to search for ads.
5. Enter a partial keyword or ad name in the search box.
6. Click the Search button to retrieve results.
• For keywords, the search results will display all keywords that contain your search term in the keyword.
• For ads, the search results will display all ads that contain your search term in the ad name.
7. Click a column header to sort by that value.
8. Click the down-arrow to the right of the Search Button.
9. Select Clear to display all keywords or ads in your ad group.

Searching for Keywords and Ads with Advanced Search

To use advanced search for keywords or ads within your ad group:

Note: That you can enter as many advanced search criteria as you wish.

1. Click the Campaigns tab > Summary subtab. The Campaigns page opens.
2. Identify a campaign and click its link. The Campaign Details page opens.
3. Identify an ad group and click its link. The Ad Group Details page opens.
4. Determine the type of search to perform.
• Click the Keyword tab to search for keywords.
• Click the Ads tab to search for ads.
5. Click the down-arrow to the right of the Search Button.
6. Select Advanced Search.
7. Enter criteria for your search, including a carrier if you want to narrow your search to a desired carrier.
8. Click the Search button to display all keywords and ads that meet your search criteria.

Advanced Search Examples

To search for all keywords declined in the last month:

1. Click the Campaigns tab > Summary subtab. The Campaigns page opens.
2. Identify a campaign and click its link. The Campaign Details page opens.
3. Identify an ad group and click its link. The Ad Group Details page opens.
4. Click the calendar icon to set the date range to the last month.
5. Click the Keywords tab and select.
6. Click the down arrow to the right of the Search button.
7. Select Advanced Search. The Advanced Search dialog box opens.
8. Set Editorial Status to Declined.
9. Click the Search button to retrieve results.

To search for all active ads containing the word California:

1. Click the Campaigns tab > Summary subtab. The Campaigns page opens.
2. Identify a campaign and click its link. The Campaign Details page opens.
3. Identify an ad group and click its link. The Ad Group Details page opens.
4. Click the Keywords tab and select.
5. Click the down arrow to the right of the Search button.
6. Select Advanced Search. The Advanced Search dialog box opens.
7. Identify a campaign to open and click its campaign link. The Campaign Details page opens.
8. Identify an ad group and click its link. The Ad Group Details page opens.
9. In the Advanced Search dialog box, select Contains from the Ad Name dropdown menu and enter the word California in the Ad Name field.
10. Select Active from the Status list.
11. Click the Search button to retrieve results.

To search for all ads with less than a 2% CTR:

1. Click the Campaigns tab > Summary subtab. The Campaigns page opens.
2. Identify a campaign and click its link. The Campaign Details page opens.
3. Identify an ad group and click its link. The Ad Group Details page opens.
4. Click the Keywords tab and select.
5. Click the down arrow to the right of the Search button.
6. Select Advanced Search. The Advanced Search dialog box opens.
7. In the CTR From field, enter 0.
8. In the CTR To field, enter 2.
9. Click the Search button to retrieve results.

Note: Click any column header to sort your search results by that value.

Working with Keywords

To pause or unpause keywords:

1. Click the Campaigns tab > Summary subtab. The Campaigns page opens.
2. Identify a campaign and click its link. The Campaign Details page opens.
3. Identify an ad group and click its link. The Ad Group Details page opens.
4. Click the Keywords tab.
5. Select the checkboxes that correspond to the keywords you want to pause or unpause.
6. Click the Pause or Unpause buttons, depending on which action you want to take on the selected keywords.
7. When the confirmation dialog box opens, click Submit to apply your changes.

To add or remove keywords from the watch list:

1. Click the Campaigns tab > Summary subtab. The Campaigns page opens.
2. Identify a campaign and click its link. The Campaign Details page opens.
3. Identify an ad group and click its link. The Ad Group Details page opens.
4. Click the Keywords tab.
5. Click the checkboxes that correspond to the keywords to add or remove.
6. Click the Edit Watch List button. The Edit Watch List dialog box opens.
7. Set Watch Selected Keywords to Yes or No.
8. Click the Submit button to apply changes to the keyword status.

To delete keywords from your ad group:

1. Click the Campaigns tab > Summary subtab. The Campaigns page opens.
2. Identify a campaign and click its link. The Campaign Details page opens.
3. Identify an ad group and click its link. The Ad Group Details page opens.
4. Click the Keywords tab.
5. Click the checkboxes that correspond to the keywords to manage.
6. Click the Delete button. The Delete Keyword dialog box opens.
7. Select Yes to delete your keywords or No to keep them in your ad group.

Working with Ads

To edit the status of an ad:

1. Click the Campaigns tab > Summary subtab. The Campaigns page opens.
2. Identify a campaign and click its link. The Campaign Details page opens.
3. Identify an ad group and click its link. The Ad Group Details page opens.
4. Click the Ads tab.
5. Click the checkboxes that correspond to the ads you want to edit.
6. Click the Pause or Unpause button to set the status you want to use. The Edit Ad Status dialog box opens.
7. Click Submit to apply your changes.

To delete ads from your ad group:

1. Click the Campaigns tab > Summary subtab. The Campaigns page opens.
2. Identify a campaign and click its link. The Campaign Details page opens.
3. Identify an ad group and click its link. The Ad Group Details page opens.
4. Click the Ads tab.
5. Click the checkboxes that correspond to the ads you want to delete.
6. Click the Delete button. The Delete Ad dialog box opens.
7. Select Yes to delete your ads or No to keep them in your ad group.