Use the Campaign Details page to view a list of all ad groups for the selected campaign of your Mobile Sponsored Search account. You can view campaign settings and make changes to one or more ad groups in the Campaign Details page.

• Viewing Alerts
• Working with Campaigns
• Setting Date Ranges
• Viewing Performance Graphs
• Working with Ad Groups

Viewing Alerts

Select the View Alerts link to open the Alerts dialog box. In the Alerts dialog box, select the View All link to view all alerts in your account, or use the dropdown menu to select the type of alert to view. Select any alert in the Alerts dialog box to view detailed alert information and to take any necessary action.

Working with Campaigns

Downloading a Campaign

To download a campaign:

1. Click the Campaigns tab. The Campaigns page opens.
2. Click the Download Campaigns link. The File Download dialog opens.
3. Click the Save button to save the file to your computer.
4. Use a spreadsheet program to view and edit the campaign spreadsheet.

Changing Campaign Settings

In the Campaign Details page, click the Campaign Settings button to open the Campaign Settings page. This page contains the following information:

• Delete Campaign – Delete this campaign.
• Campaign General Information – Campaign name, carriers, status, and watch list status.
• Campaign Budget and Schedule – Campaign budget and schedule.
• Campaign Tactic Settings – For Mobile, tactic settings are fixed: Sponsored Search with Standard match type.
• Campaign Geo-Targeting – By default, your ads may be displayed within your entire market.
• Campaign Carrier Settings – View and edit carrier selection at the campaign level.

The Campaign Settings button also has a menu that allows you to select a topic and edit the settings directly. Click the down-arrow to the right of the Campaign Settings button to open the Campaign Settings menu.

Viewing and Changing the Campaign Daily Spending Limit

View your campaign daily spending limit on the Campaign Details page in the Performance panel. Select the Campaign Daily Spending Limit link to make changes.

Note: You may be charged up to 10% above your campaign daily spending limit.

Viewing and Changing the Campaign Monthly Budget

View your campaign monthly budget on the Campaign Details page in the Performance panel. Select the Campaign Monthly Budget link to make changes.

Note: You may be charged up to 10% above your campaign monthly budget.

Viewing and Changing the Campaign Carrier Settings

View your campaign carrier settings on the Campaign Settings page. Select the Campaign Carrier Settings edit button to make changes.

Viewing and Changing the Campaign Schedule

Your campaign start and end dates are displayed on the Campaign Details page in the Performance panel. Select the start or end date link to change the campaign schedule.

Setting Date Ranges

To set a date range:

1. Click the Campaigns tab. The Campaigns page opens.
2. Identify the campaign and click its link. The Campaign Details page opens.
3. Click the left calendar icon. The Select Date dialog box opens.
4. Select a start and end date.
5. Click Apply.

The dates you selected are applied to the Campaign Details page. The ad group statistics in the table and the campaign performance graph will only display data within the selected date range.

Viewing Performance Graphs

To view a performance graph:

1. Click the Campaigns tab. The Campaigns page opens.
2. Identify the campaign and click its link. The Campaign Details page opens.
3. Set the graph date range using the calendar icons.
4. Select the type of graph to view from the Graph dropdown list. You may view the following graphs:
• Impressions
• Clicks
• Revenue
• Cost

Working with Ad Groups

Creating Ad Groups

Click the Create Ad Group link to create a new ad group within the selected campaign. Follow the instructions on the Create Ad Group page.

Searching for Ad Groups

To search for an ad group within your campaign:

1. Click the Campaigns tab. The Campaigns page opens.
2. Identify the campaign and click its link. The Campaign Details page opens.
3. Enter all or part of an ad group name in the search box.
4. Click the Search button to retrieve results. The ad group search results will display all ad groups that contain your search term in the ad group name.
5. In the table, click the column name in any column header to sort by that statistic.
6. Click the down-arrow to the right of the Search Button.
7. Select Clear to return to the default ad group list.

Searching for Ad Groups with Advanced Search

To search for an ad group within your campaign using advanced search:

1. Click the Campaigns tab. The Campaigns page opens.
2. Identify the campaign and click its link. The Campaign Details page opens.
3. Click the down-arrow to the right of the Search Button.
4. Select Advanced Search. The Advanced Search dialog box opens.
5. Enter criteria for your search (you can enter as many advanced search criteria as you wish) including a carrier if you want to narrow your search to a desired carrier.
6. Click the Search button to retrieve your ad group search results.

Note: Click the column name in any column header to sort your search results by that statistic.

Advanced Search Examples

To search for all ad groups with fewer than 1,000 impressions whose name starts with "2006":

1. Click the Campaigns tab. The Campaigns page opens.
2. Identify the campaign and click its link. The Campaign Details page opens.
3. Click the down-arrow to the right of the Search Button.
4. Select Advanced Search. The Advanced Search dialog box opens.
5. Select Begins with from the Ad Group Name dropdown menu and enter the word 2006 in the Ad Name field.
6. In the Impressions From field, enter 0.
7. In the Impressions To field, enter 1000.
8. Click the Search button.

To search for all Sponsored Search Only ad groups:

1. Click the Campaigns tab. The Campaigns page opens.
2. Identify the campaign and click its link. The Campaign Details page opens
3. Click the down-arrow to the right of the Search Button.
4. Select Advanced Search. The Advanced Search dialog box opens.
5. Select tactic Sponsored Search Only.
6. Click the Search button.

To search for any ad group in a campaign that is Off:

1. Click the Campaigns tab. The Campaigns page opens.
2. Identify the campaign and click its link. The Campaign Details page opens.
3. Click the down-arrow to the right of the Search Button.
4. Select Advanced Search. The Advanced Search dialog box opens.
5. Select the Ad Group Status Off.
6. Click the Search button.

Editing Ad Group Status

To edit ad group status:

1. Click the Campaigns tab. The Campaigns page opens.
2. Identify the campaign and click its link. The Campaign Details page opens.
3. Click the checkboxes that correspond to the ad groups to edit.
4. Click the Edit Status button. The Edit Ad Group Status dialog box opens.
5. In the Ad Group Status field, select On or Off.
6. Click Submit to apply your changes.

Using the Watch List

To add or remove ad groups from a watch list:

1. Click the Campaigns tab. The Campaigns page opens.
2. Identify the campaign and click its link. The Campaign Details page opens.
3. Click the checkboxes that correspond to the ad groups to add or remove.
4. Click the Edit Watch List button. The Edit Watch List dialog box opens.
5. In the Watch Selected Ad Groups field, select Yes or No.
6. Click Submit to apply your changes.

Setting Ad Group Bids

The bid will apply to the keywords in the selected ad groups. Your bid is the maximum amount you are willing to pay each time your ad is clicked.

To set an ad group bid for one or more ad groups across all selected carriers:

1. Click the Campaigns tab. The Campaigns page opens.
2. Identify a campaign and click its link. The Campaign Details page opens.
3. Click the checkboxes that correspond to the ad groups you would like to update.
4. Click the Bid button. The Set a Bid dialog box opens.
5. Click the Submit button to apply the new bids to the selected ad groups across all selected carriers.

Note: This option of setting ad group bid will not impact any custom bids (carrier-specific ad group bids).

Deleting Ad Groups

To delete ad groups:

1. Click the Campaigns tab. The Campaigns page opens.
2. Identify a campaign and click its link. The Campaign Details page opens.
3. Click the checkboxes that correspond to the ad groups to delete.
4. Click the Delete button. The Delete Ad Group dialog box opens.
5. Select Yes to delete your ad groups. Your selected ad groups will be deleted.