Mobile search is different than web search, and it requires a company that understands it. As the first major portal to market mobile search advertising in the United States, Yahoo! has built Mobile Sponsored Search specifically for mobile.

• The average web search ad won’t work on a mobile device’s small screen. We’ve designed ads so that they fit the mobile screen.
• Even if you don’t have a mobile web site, we can get you mobile. We’ll help you create a mobile landing page so that you can reach your prospective customers. We also have free mobile landing pages for certain types of implementations such as Click-to-Call that can drive leads directly to a call center.
• You can target ads or set bids for specific mobile carriers. You can target carrier carriers at the account, campaign, ad group and ad levels. You can set bids at the ad group and the keyword level.
• Our forecasting tool looks at mobile traffic patterns and offers estimates of the number of clicks you could receive to help you determine your maximum bid.