There are six types of Yahoo! Search Marketing Performance Reports:

• Performance Summary Reports: Gives you access to the impressions, clicks, click-through rate (CTR), average cost-per-click (CPC) and cost totals that you’ve generated with your campaigns, ad groups or keywords.
• Daily Performance Reports: Gives you a daily look at the impressions, clicks, click-through rate (CTR), average cost-per-click (CPC) and cost totals that you’ve generated with your campaigns, ad groups or keywords within a specific date range.
• Keyword Performance Reports: Performance information for your keywords over the date range you select, down to single day granularity. Includes information such as impressions, click-through rate (CTR), clicks, average cost per click (CPC), and cost.
• Daily Spending Performance Reports: Allows you to track your account’s daily spend against spending caps you have pre-specified.
• URL Performance Reports: Performance information for your URL, including the number of impressions, click-through rate (CTR), average cost per click (CPC), and more for each URL.
• Ad Performance Reports: Provides performance information of your ads, which may help you identify the ads that most effectively generate leads.

In addition, there are two Financial Reports available to all Mobile Sponsored Search advertisers:

• Monthly Financial Reports
• Billing Transaction Detail Reports