Yahoo!’s Mobile Sponsored Search helps you reach consumers searching on their mobile devices for products/services that you sell. You create ads that promote your business or service. When potential customers use Yahoo! OneSearch on their wireless devices, your ads could appear on the search results page.
Mobile Sponsored Search allows you to target your campaigns, ad groups and keywords and manage your bids for single or multiple carriers, which means you can customize your messages to the carrier’s unique user bases and help meet your mobile marketing objectives.
You create ads that may appear in search results pages on Yahoo! OneSearch. This lets you connect with “on-the-go” consumers searching for what you sell through targeted and unique offers.