Often users use the internet on their mobile devices because they are searching for something while they are on the move. Mobile search lets you connect with customers searching for what you offer, at the time and location that they need it most.

• Seventy-five percent of mobile Internet users in the United States use mobile search [Source: How America Searches – Mobile iCrossing study 2007]
• Mobile is immediate. Mobile users search when they need information now – when they’re looking for a restaurant or a gas station. Given this kind of engagement, in some cases, mobile search click-through rates can be higher than on the web.
• Mobile search marketing helps you reach consumers even when they’re not sitting in front of a PC.
• Mobile ads give you an opportunity to build a one-to-one relationship with the consumer because mobile phones are personal devices.
• If you are an existing Sponsored Search advertiser, mobile search ads should be easy to build because you already understand how text-based search campaigns work.
• Mobile is a great way to complement your marketing mix.