Yes. There have been changes to the bidding information displayed on the Manage Bids page under the Manage Sponsored Search tab of your account. The Top 5 Max Bids, Position and Your Cost columns have been removed and have been replaced with columns labeled Estimated Average Position, Average Historical Bid Range and Latest Available Bid Range. Here is an explanation of each of the new columns:

Estimated Average Position – This column displays an estimate of the average position your listing may achieve on the results page, based on your bid and the historical bids of other advertisers. If you enter a new bid in the Max Bid column and click Update Bids, the estimated average position will also update.

Latest Available Bid Range – This column displays the latest available bid information for the positions at the top of the search results page for each of your keywords. For example, if the latest available bid range displayed for one of your keywords is $.75 - $.25, that means that the advertiser in position one is bidding $.75 and the advertiser in the last position at the top of the page is bidding $.25.

Average Historical Bid Range – This column uses historical data to provide you with a bid range for the positions at the top of the search results page for each of your keywords, allowing you to see what the bid range has been over recent days and/or weeks.

In addition, the Add Listings page has also been modified to display the Estimated Average Position and Average Historical Bid Range columns.

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