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Yahoo! Local Listings Guidelines

Last Updated: August 22, 2007
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Yahoo! has established the following Guidelines to help maximize the quality of and set forth the type of products and services that may be advertised on the Yahoo! network. All Yahoo! Local Listings providers must comply with these Guidelines which, in addition to the Yahoo! Terms of Service, set forth some basic rules about how and what can be sold on the Yahoo! network.

Yahoo!, in its sole discretion, may remove any listing from the Yahoo! network that does not comply with these Guidelines or any other applicable terms and may terminate the listing provider's account (including Yahoo! ID and email). Yahoo! reserves the right to change these Guidelines at any time without notice.

Please help us maintain the quality of the Yahoo! network. If you see a listing that violates our guidelines or terms, please let us know by contacting us here.

General Rules

  • Fraud. You may not use or manipulate this service for any fraudulent activity or purpose, including collecting payment from customers and not providing the item purchased.
  • Interference. You may not spam our system and/or impose an unreasonably or disproportionately large load on our system. You may not put any material on Yahoo! Local that contains any viruses, trojan horses, worms, time bombs, cancelbots, or other computer programming routines that may damage, interfere with, surreptitiously intercept, or expropriate any system, data, or personal information.
  • Passwords. You are solely responsible for actions taken under your password and should not disclose it to anyone else. You cannot use your password for any unauthorized purpose.

Yahoo! Local Guidelines

Yahoo! Local Listings Providers must:

  • Comply with applicable laws. You may not offer for sale or sell an item to any customer in a jurisdiction where the item violates applicable laws or regulations. You also may not offer for sale any item that violates Yahoo!'s policies as described below in "Items that are Prohibited by Yahoo!."
  • Provide accurate information. You must accurately describe your business and the services you are offering. You may not include any language in your business or product descriptions, including the name, which may confuse potential customers or cause your business to be included in search results that don't accurately describe your business or products.
  • Provide accurate contact information. You must provide an accurate business address (including a valid street address) and phone number.
  • Engage in ethical marketing practices. Yahoo! Local Listings Providers must not engage in practices that are in any way connected with the transmission of "junk mail," "spam," "chain letters," unsolicited advertising, or other unsolicited mass distribution of email. Please see the Spam Policy detailed below for more information.
  • Avoid listing any business in Yahoo! Local that are "adult oriented" in nature or which provide products or services of an objectionable manner, as determined in Yahoo!'s sole discretion.
  • Refrain from misrepresenting themselves or any product or service offered through the listed business.

Items that are Prohibited by Yahoo!

It is the responsibility of the listing provider to ensure that any listed business, product or service complies with all applicable laws and regulations. In addition, every business listed on Yahoo! Local must be consistent with Yahoo!'s policies, as determined in Yahoo!'s sole discretion. Yahoo! expressly reserves the right to, but has no duty to, reject or remove any item or listing in Yahoo!'s sole discretion. You may not list a business that sells the following items under any circumstances:

  • Any item that is harmful to minors, obscene, or otherwise objectionable.
  • Illegal or restricted weapons and related accessories, including the following:
    Firearms and firearm accessories, including ammunition, scopes, and silencers (Note: Yahoo! allows the posting of antique firearms made before 1898 and replicas of antique firearms that have matchlock, flintlock, percussion cap or similar ignition systems, subject to removal in Yahoo!'s sole discretion. All other firearms are prohibited.)
    Switchblade knives.
    Any concealed weapon.
    Any explosive device.
    Martial arts weapons.
  • Cigarettes, illegal drugs, drug paraphernalia (including items to grow, manufacture, or distribute the same), prescription drugs, and medical devices, including any medical device that requires fitting by a certified practitioner or licensed seller.
  • Any item that violates any U.S. export law or regulation, including any items subject to the terms of the U.S. embargoes against Afghanistan, Cuba, Iran, Iraq, Libya, North Korea, and Sudan.
  • Any item that infringes the rights of a third party, including items that violate copyrights, trademarks, publicity, or privacy rights of third parties. Examples include, but are not limited to:
    Unauthorized copies of software, music, video games, movies, photos, or other media.
    Bootleg recordings of concerts, movies, or other performances.
    Sale of back-up copies of software.
  • Any item that is counterfeit or stolen, including items that are:
    "Replicas," "knock-offs," in the same "style" as, or "fake" versions of a name brand product.
    Counterfeit, or for the purpose of producing counterfeit, currency, stamps, government identification.
    Inauthentic sports collectibles, celebrity autographs, or otherwise inauthentic versions of memorabilia or other items with inauthentic signatures.
    Any item for gaining unauthorized entry to a place or vehicle including lock-picking devices, vehicle master keys, and other devices.
  • Any item that promotes, glorifies, or is directly associated with groups or individuals known principally for hateful or violent positions or acts, such as Nazis or the Ku Klux Klan. Official government-issue stamps and coins are not prohibited under this policy. Expressive media, such as books and films, may be subject to more permissive standards as determined by Yahoo! in its sole discretion.
  • Any animal items that are subject to regulations or laws for the protection of live animals, including endangered species and domesticated animals, as well as any products made from or including any parts of an animal protected by law or regulation. (Please note: Pets may only be offered for sale on [property_classifieds/].)
  • Any item that has been the subject of a product recall by the U.S. Consumer Product Safety Commission, other government agency, or product manufacturer.
  • Any item used for hacking, intercepting, jamming, descrambling, or otherwise obtaining unauthorized access to wire, electronic, or other types of communications.
  • Bodies, body parts, bodily fluids. For example: cadavers, organs, "clean" urine for drug tests, sperm, eggs, blood, breast milk.
  • Fireworks, explosives, or any hazardous material or restricted chemical.
  • Government-issued identification documents, whether authentic or counterfeit (e.g., fake IDs for age verification, fake government credentials, passports, green cards, birth certificates), police badges or insignia, and any other law enforcement items (e.g., FBI identification cards, badges, uniforms, flashing lights/sirens, etc.) generally restricted for sale under federal and state law.
  • Stocks and securities.
  • Gambling items (lottery tickets, sweepstakes, pyramid schemes, grab bags, raffles, slot machines, etc.).
  • Individual contracts, services, and any item that is non-transferable.
  • Event Tickets may only be sold in accordance with applicable state and local law. All Event Ticket descriptions must contain the location of the event (venue, city and state), date of the event, and face value of the ticket(s). Yahoo! may restrict the sale to the face value of the ticket(s) and require that merchants enter the face value of the ticket(s) as the "Price" for the item. Please read more about our Event Ticket Policy at http://store.yahoo.com/eventtix.html.
  • Non-packaged food items and other food or beverage items sold in a manner inconsistent with federal, state, or legal regulations.
  • Any used goods not appropriate for resale for safety, health, or other reasons, including any clothing items that have not been appropriately cleaned (e.g., used underwear).
  • Any coupons, including any manufacturer's or retailer's coupons.
  • Any other item that violates any applicable federal, state, or local law or regulation or which Yahoo! determines, in its sole discretion, is inappropriate for sale through the services provided by Yahoo!.

Spam Policy

Yahoo! explicitly forbids spamming. Prohibited spam or otherwise impermissible marketing activities through Yahoo! Local may include, but are not limited to, the following:

  • Sending mass email to recipients who haven't requested email from you, and/or sending email with a fake return address.
  • Promoting a store with inappropriate links, titles, descriptions, or use of any content for which you do not have the appropriate rights.
  • Promoting your store by posting multiple submissions in public forums that are identical.

If you're not sure if something constitutes spam, please exercise caution. Yahoo! may take action, at our discretion, if we believe your store has engaged in impermissible marketing activities, spamming, or other violations of these Guidelines or any other applicable agreement or terms.

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