Page titles are displayed in browser title bars and bookmark (or "favorites") lists. More importantly, search engines use titles to index web sites, and often display them in search engine results. Give some thought to choosing a concise, descriptive title for each page of your web site, and make sure it includes one or two of your keywords.
To get started, open your page, then select Meta Tags from the Tools menu.
Type the page title in the field indicated. Your title should be unique to this page and short (no more than 67 characters), and include one or two keywords that appear on the corresponding page. If you can, try to place these keywords at the beginning of your title.
Click OK to save your changes.
Tip: You can also access your meta tags by selecting Page Properties from the Edit menu, then clicking the General tab.