Yahoo! offers a variety of promotional tools that can help you bring traffic to your site and attract customers. As a Yahoo! Small Business customer, you're entitled to discounts on many of these services. For more information about any of these tools, and to sign up, visit the Promote tab of your Web Hosting Control Panel.
Online Shopping Destinations
If you're selling products and services on your web site, you'll want to consider including your business in online shopping portals such as Yahoo! Product Submit, Shopzilla (formerly called BizRate.com), and Shopping.com. Yahoo! Product Submit helps you list your products in Yahoo! Shopping, one of the most popular shopping destinations on the Web. Using the links on the Promote tab, you can also place your site on Shopping.com, the Internet's fourth largest shopping site, which allows buyers to compare and buy all kinds of products; and Shopzilla, a shopping search engine that helps customers to find exactly the products they want. Each of these services charges you using a pay-per-click system, which means you'll pay only when potential customers click links to visit your site or product listing.
Directory Listings and Ads
Use these services to create enhanced listings in two of the Web's busiest directories. Yahoo! Directory Submit will help you speed your submission to our Yahoo! Directory, one of the most-used directories on the Web, which lists only sites evaluated and approved by our editors. If your site has already been accepted for inclusion in Yahoo! Directory, you can create additional enhanced listings to elevate your site's visibility using Yahoo! Sponsor Listings. Similarly, you might sign up for a Yahoo! Local Enhanced Listing to ensure that potential customers can find your physical business as well as your site.
Search Engine Submission Services
Getting your site listed prominently in search engine results is a science no tool can master, but these tools can help you increase your success by placing your site and helping you track results. Yahoo! Search Submit Express submits your site to the Yahoo! search index and helps you optimize your content to elevate your site's placement in Yahoo! search results. Submitnet offers customized submission to major search engines as well as tools that can help you analyze and adjust your site to improve your site's placement in search engine results. Yahoo! Local Sponsored Search helps you target local customers by placing your business in geographically relevant results on major search engines.
You can pay to raise the prominence of your site's placement in search engine search results using "pay-for-placement" tools. Yahoo! Sponsored Search lists your site prominently with sponsored results listings in a number of different search engines at once, increasing your rate of investment. With Google AdWords™, you select keywords and create ads to help Google match your site with potential buyers in its search results.
Direct Marketing and Online Ad Tracking
Many web sites achieve success with email marketing campaigns, which can be used to bring current customers back to your site and attract new traffic with targeted marketing messages. InfoUSA can provide important research and relevant databases and mailing lists that you can use to organize your own email campaign. Got's Campaigner™ will help you create and send permission-based email campaigns and track your rate of return.
If you're submitting your site to search engines, you'll want to know if the keywords you chose are attracting the traffic you want. KeywordMax™ can help you determine whether your keywords are performing, develop new keywords, and track your success in search engine placements.