Requiring a minimum purchase amount for a customer to use a coupon with their order ensures a minimum order value, which helps you maintain certain margins – even when a discount has been applied. The Target Items feature in Coupon Manager gives you the ability to specify which items can be counted toward the required minimum purchase amount, to ensure order totals do not consist of low-margin products should you wish to exclude these.

When creating a coupon offer that requires a minimum purchase amount, Coupon Manager gives you two options for what items should count toward the minimum purchase amount – all items in an order, or only items in an order that are included in (or are not specifically excluded from) a coupon offer.

For example, if you've created a coupon offer that includes certain items only, you may wish for only the purchase total of these items to count toward the required minimum purchase amount. In this example, if a customer adds 4 items to their cart – Item A, Item B, Item C, and Item D, and only Items A, B, and C have been included in the coupon offer, then only the purchase total of Items A, B, and C ($47.00) will count toward the required minimum purchase amount.

Item A - $14.00 * included
Item B - $8.00 * included
Item C - $25.00 * included
Item D - $15.00 * not included

Order Total: $62.00
Total Counting Toward Minimum Purchase Amount: $47.00

Include all items in an order

To include all store items added to a customer’s cart toward the required minimum purchase amount:

1. In Coupon Manager, choose to create or edit a coupon.
2. Ensure that a minimum purchase amount has been entered in the Minimum Purchase "Amount" field.
3. For "Minimum Purchase Includes," select "All items in order" (Figure 1).
4. Finish creating or editing your coupon, then click the "Update" button.

Figure 1. Include all items in an order in the required minimum purchase amount.

Include only items in an order specifically included in (or not specifically excluded from) a coupon offer

To only count items that have been included in (or have not been specifically excluded from) a coupon offer toward the required minimum purchase amount:

1. In Coupon Manager, choose to create or edit a coupon.
2. Ensure that a minimum purchase amount has been entered in the Minimum Purchase "Amount" field.
3. For "Minimum Purchase Includes," select "Only items included in the coupon offer" (Figure 2).
4. Finish creating or editing your coupon, then click the "Update" button.

Figure 2. Only count items included in a coupon offer toward the required minimum purchase amount.

Note: When editing a coupon, the "Only items included in the coupon offer" is only available for selection if the coupon includes or excludes specific target items.