When creating coupons in Coupon Manager, you may choose between creating standard or single-use coupons.
Standard coupons are coupons that may be redeemed any number of times by any number of shoppers, until the coupon expires. Since there is a high potential for coupon codes to be shared among customers or potential customers, standard coupons are best suited for large-scale promotions, such as use in advertising or other special promotions where the intent of the coupon is to draw in many customers.
Single-use coupons are coupons that may be redeemed one time only, by a single customer. Single-use coupons are created in series, and each series may contain a maximum of 50,000 single-use coupon instances. For example, if you'd like to target a specific customer segment with the same offer, you may wish to create these single-use coupons as a series, to easier keep track of the coupons created with this offer, orders associated with this series, conversion rate, and revenue.
Single-use coupons are best suited for rewarding loyal customers with exclusive offers, enticing specific customer segments, and improving customer service by extending special offers on a per-customer basis. For example, if a customer experienced problems with their order, you may wish to extend a special offer to this customer as an effort to earn their repeat business in the future.
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