By showing you which keywords have generated sales and traffic for your store, Keyword Finder can help take the guesswork out of choosing keywords to use for search marketing campaigns and search engine optimization.
Search marketing
Search marketing campaigns like Yahoo! Sponsored Search enable customers already searching for what you're selling to find your products and store. Ads linking to your products are displayed in search results on Yahoo! and other sites in the Yahoo! distribution network, based upon the keywords you've bid on for your campaign.
Keyword Finder can assist you with selecting keywords to bid on for these campaigns, by showing you which terms have already generated sales and traffic for your store, and how they rank. Product URL view will give you the most direct link to a product, so you can include this link in your product ad, rather than linking to a page in your store where customers may have to hunt for the product they are interested in.
Search engine optimization
You can use keywords to help improve your store's natural (non-sponsored) search rankings in some search engine results. Include keywords in page titles, product titles, product descriptions, meta tags, and other page content. Fine-tuning your content using keywords known to refer customers and to convert into sales can help improve the volume and quality of referrals to your store.
Learn more about search engines and search engine optimization.
See Also