Conversions are search terms that have led customers to any page in your store and resulted in an order being placed from your store, regardless of a customer's landing page.
| Example: a search for "hoodie sweatshirt " led a customer to a page in your store. The customer then left this page to view other store pages, and placed an order for a women's blue hooded sweatshirt. The term "hoodie sweatshirt " is a converting search term. |
Referrals are search terms that have directly led to one or more product page views.
| Example: a search for "paisley socks" led a customer to a product page in your store for men's black paisley dress socks. The term "paisley socks" is a referral for this product page in your store. |
See Also