Keyword Finder Overview
Keyword Finder is a tool that finds and ranks keywords for your store based on conversions, referrals and product names. These keywords can be used in search marketing campaigns and for search engine optimization.
Keyword Finder can be accessed from the Promote section of Store Manager. When you enter Keyword Finder, a current list of keywords for your store is displayed. The total number of keywords found is listed at the top of the table (Figure 1, A). Your list will be updated based on changes in your conversion and referral data, and as you add more products, up to a maximum of 10,000 results.
The same keywords may appear multiple times in your keyword list, if they have relationships to more than one product. It is up to the merchant to determine how strong the keyword/product relationship is. Keywords ranked higher in your list are more likely to have a stronger product relationship than those ranked lower in the list.
Keyword list display
Keywords may be displayed by product names or by product URLs. To toggle between Product Names view and Product URLs view, use the links beside "View" at the top of the table (Figure 1, B).
If your keyword list contains more than 10 results, you can change the number of table rows displayed on each page. Use the "Show... rows per page" pull-down menu near the top of the table to see options for how many rows to display.
Sorting keywords
In Product Names view, click on column headings to sort keyword results by Rank, Keyword, Product Referred To, Referrals, or Conversions. In Product URLs view, click on column headings to sort results by Rank, Keyword, and Product URL (Figure 1, C).
You can create customized keyword lists by applying filters, then downloading filtered or unfiltered lists in CSV format. To learn more, see:
How are Keywords ranked?
Keywords that have converted into sales are ranked highest, followed by keywords that have directly led to product page views. Additional keywords that have been created based upon product names are ranked after these.
When is my store ready for Keyword Finder?
Keyword Finder is able to create a list of keywords for your store once it is receiving enough referral traffic or has a large enough product inventory to generate at least 25 keywords. If your store is not yet receiving referrals, learn about other promotional tools that can help generate traffic and sales.
See Also