In order to use Yahoo! Search Marketing products for your store, you must either select Yahoo! Merchant Solutions tracking or Yahoo! Search Marketing tracking (they won't work properly together). We recommend using the tracking system built into Yahoo! Search Marketing products, because it will provide you with all the information that Link Tracker does, plus much more data not available through Link Tracker.

Yahoo! Search Marketing products allow you to automatically optimize your sponsored search campaigns toward pre-defined business goals, enhancing their overall effectiveness and reducing the amount of time required for keyword management. Learn More.