The Cross-Sell feature available to Merchant Solutions customers is more powerful than our older families-based cross-sell. It has been developed around the types of merchandising tasks that are most effective in driving additional purchases and larger orders from your shoppers. It offers:

• Improved merchandising. The new cross-sell feature creates an attractive and visually compelling merchandising area on the shopping cart page. Shoppers may have previously missed the single text link for your cross-sell product, but now they will now see a product image, description, as well as a regular price and special discounted price (if applicable). In addition, they can click to view more product detail or add the product directly to their cart in a single click.
• Directional cross-sell definitions. You can define the direction of a cross-sell promotion. So you can show shoppers the batteries that go with the flashlight they purchase, without showing battery purchasers the flashlight that may be irrelevant to their battery purchase.
• Discounts. By defining discounts on cross-sell items that only apply at the time of purchase, you can give shoppers an added incentive to buy immediately.

See Also

• Cross-Sell Feature Overview
• What does a shopper see when I use the Cross-Sell feature in my store?
• Setting up a Cross-Sell Discount
• Setting Cross-Sell Start and End Dates
• Uploading Cross-Sell Rules in a Table