You often read in the press that consumers are worried about ordering online. In reality, it is often not the consumers who should worry, but the merchants. If you're a consumer, the chance of your credit card number being intercepted as it travels over the Internet is extremely small. But if you are a merchant, the chance of receiving orders with stolen credit card numbers is significant.
Sites selling things like watches, cameras, and computer hardware are most likely to get fraud orders. But any store can get them. We have seen fraudulent orders for teddy bears.
Yahoo! Store can provide you with warnings when we spot orders that are part of suspicious patterns. No software or other fraud detection tool can catch all potentially fraudulent orders. Ultimately, it is always the merchant's responsibility to check orders before shipping.
Yahoo! Merchant Solutions now includes Risk Tools for setting up rules to accept or flag orders automatically based on AVS and CVV Rules you select.