The Page View tool shows page views and revenue generated for each page of your site built in the Store Editor. You can sort the data, change the data range, and even download the data to work on in a spreadsheet application.

Note: If you are building your store using the Web Hosting portion of your Merchant Solutions account (SiteBuilder, Dreamweaver, or another HTML editor) statistics for page views will be found in the Web Hosting Site Statistics and not in the Statistics in the Store Manager. Learn more.

The page view numbers indicate how many individual pages in your site were sent to your visitor's web browsers from our servers. The page view numbers are based on how many times our servers sent fresh copies of your pages to your visitors. If the visitor is viewing browser-cached versions of some of your pages, then no page view is counted for those pages. A single visitor can account for more than one page view.

Page views are not counted for your visits to your store (either in the editor or in your published site) while you are logged in with a Yahoo! ID that is attached to your store. Hits from most internet robots and some site scanning tools, such as ScanAlert, are also filtered out from your page view reports.

It's not possible to reset any of the statistics for your store.

The Page View Tool

The page shows a table with four columns (see A Figure 1):

• Hits: the number of page views for pages built in the Store Editor
• Items Sold: the number of items sold on each page
• Revenue: the amount of revenue from items sold on a page
• Page: a link to the page in your site

The sums of the first three columns appear below the table.

Changing the data view

You can change your view of the data displayed in two ways:

• Sort:
  • Hits: sorts data with pages with the highest number of page views for a particular Store Editor page first in descending order. This allows you to see the pages with the most traffic which can provide insight into site navigation strengths and weaknesses.
  • Number of items: sorts data with pages with highest number of items sold first in descending order.
  • Number of orders: sorts data with pages with highest number of orders first in descending order.
  • Revenue: sorts data with pages with highest amount of revenue first in descending order. This allows you to see your best converting pages.
• Period: change the dates from which the data is pulled by various ranges from the last ten days to the last 365 days, or set your own specific date range to view data for.

To sort the page view report:

1. From the Store Manager, click the "Page Views" link in the Statistics column.
2. Click one of the sort links appearing at the top of the page (see B Figure 1):
   • By hits
   • By count of items
   • By count of orders
   • By revenue

The page will reload and the data will be sorted according to your selection.

To change the period of the report:

1. From the Store Manager, click the "Page Views" link in the Statistics column.
2. Select a period option or input a date range (see C Figure 1).
3. Click the "Show" button.

The page will reload and the data will be pulled from the period (date range) according to your selection.

Downloading the data

You can also process the page view data offline by downloading the data in csv format. Click the "Spreadsheet" link appearing at the top of the page (see D Figure 1) and save or open the file when prompted. You will need to select an application to open the CSV file if this association is not already set up (typically if you have Excel hat will be used to open the file).