Understanding Statistics

• Using Statistics
• The Shopping Search Link—Definition
• Using Statistics to Determine How Visitors are Finding Your Store
• References Statistics—Definition
• Click Trails—Definition
• Repeat Customer—Definition
• The Difference between a "Customer" and a "Visitor"
• The Difference between References and Page Views
• Information Used for Statistics
• The Difference between Store Statistics and Web Hosting Site Statistics
• Viewing Customer Ratings Statistics

Viewing and Using Statistics

• Using the Page View Tool
• Viewing and Using Sales Statistics
• Using Statistics on Searches
• Using Shopping Search Results
• Viewing Statistics as a Graph
• Generating a Statistics Report
• Export Statistics Information

Troubleshooting Statistics

• Why haven't my store statistics updated today?
• Why is my revenue going down on the Yahoo! Store Manager graph?
• Why don't my click trails seem to be accurate?
• How can I make the statistics start over again?
• What if I see discrepancies in my sales statistics?
• Some statistics downloaded to spreadsheet seem to be truncated. What’s wrong?
• Why are there discrepancies between daily, weekly, and monthly totals in my reports?