In order to enable the Conversion Counter tag in your store, you must first enable and retrieve your Sponsored Search Account ID which you can then paste into the Account ID field of the Yahoo! Search Marketing Tags page in the Store Manager. Your Sponsored Search Account ID is required to generate the Conversion Counter tag. The value entered should exactly match the Account ID of your account, including any capitalization and special characters. If you enter an incorrect Account ID, the Conversion Counter tag will still be generated and placed on your transaction completion page, but will not function properly.

To enable your Conversion Counter Tag in your Yahoo! Store:

1. Click the "Login to your Yahoo! Sponsored Search Account" link.
2. Log in to your account.
3. Click the "Account Set-Up" link in the Account tab.
4. Scroll down the page until you see the Conversion Counter section. You should see a text box with HTML (JavaScript) code for your Conversion Counter tag. If you do not see this, you will need to enable Conversion Counter (see instructions below).
5. Highlight and copy (Ctrl + C) the Account ID number in the code (see Figure 1).

Step 2—Paste your Account ID

1. On the Yahoo! Search Marketing Tags page, select the "Enable Yahoo! Sponsored Search Tags" checkbox.
2. Place your cursor into the Conversion Counter Account ID field and paste (Ctrl + V) your Account ID.
3. Click "Update". (The browser returns to the Store Manager.)

Warning: If you have manually added the Conversion Counter tag previously, you must first delete the manually added tag from your store prior to enabling Conversion Counter on the Yahoo! Search Marketing Tags page in Store Manager. Failure to remove the tag can lead to overreporting and other discrepancies in your reporting information.

To enable Conversion Counter in your Yahoo! Sponsored Search account:

1. Log in to your Sponsored Search account.
2. Click the "Account Set-Up" link in the Account tab.
3. Click the "Signup" button.
4. Read the Terms and Conditions and click [I Accept\.
5. Answer the survey question and submit.

You will be taken back to the Account Set-Up page and will now see a text box with Conversion Counter tag code. To enable Conversion Counter, follow the two-step instructions above to copy and paste your Account ID into the appropriate field.