Merchant Starter is designed for entry-level merchants. It has a low hosting fee and a basic feature set. Merchant Standard and Merchant Professional both have a full feature set -- the only difference between them is the rent and transaction fee. Visit our detailed package comparison page to learn more.

Merchant Standard and Merchant Professional have additional features in three areas: order management, reporting, and merchandising:

Order Management:

• Export order data to external database or application
• Integration with external tax and shipping applications

Reporting:

• Yahoo! Web Analytics
• Click trails
• Frequent search topics for your site
• Most popular search topics for Yahoo! Shopping

Merchandising:

• Automated cross-sell engine
• Gift certificates
• Trackable links for affiliate programs