The Sponsor Results program provided by Yahoo! Sponsored Search offers businesses enhanced placement on Yahoo! Search results pages and selected Directory categories. This program uses a performance-based model in which businesses bid for enhanced placement in search results on terms that are relevant to their business, and pay on a per-click basis. If you are interested in this product, please go to Sponsored Search.

The Sponsor Listings program is a fee-based service that allows commercial web sites already listed in the Yahoo! Directory to receive enhanced placement in the commercial categories of Yahoo! Directory. In the Directory category Florists you can see an example of Sponsor Results and Sponsor Listings. Notice the Sponsor listings above the site listings, and the Sponsor Results on the right and bottom of the page. For more information about the Sponsor Listings Program, please go to Yahoo! Sponsor Listings.