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How are paid listings distinguished from non-paid listings?

In Yahoo! Search, paid Sponsor Results are visually differentiated, clearly labeled, and presented separately from other search results.

Web Results might also include listings submitted via "pay-for-review" or "pay-for-inclusion" programs.

The Yahoo! Directory also includes sites that have paid Yahoo! for an expedited review and consideration for inclusion in the Yahoo! Directory. These sites have submitted via the Yahoo! Directory Submit program. The sites are required to comply with the same editorial quality standards as any other Directory submission.

The Directory Sponsor Listings is a program that lets commercial web sites that are already listed in certain Yahoo! Directory commercial categories be featured in the "Sponsor Listings" module in that Directory category. These sites are also highlighted in the regular alphabetic list of sites.

Please note: The third-party web sites listed within the Directory and third-party search results are not owned by Yahoo!.

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