Premier subscribers are a group of people who are looking for the same thing—a long-term relationship. One that starts with dating, but turns into something more. They start by taking the Yahoo! Personals Premier Relationship Test. That information is plugged into SmartFit™, our advanced matching system, which connects them with the most compatible people who have also taken the Relationship Test. And to make their search results even better, they make the system smarter by using the Fit Optimizer feedback feature.

Combine hundreds of thousands of relationship-minded people with sophisticated compatibility searching and matching tools makes Yahoo! Personals Premier the optimal service for busy people seeking serious relationships.