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    The TargetingAttributeType data object represents a targeting attribute type.

    Value Description
    AdBehavior The manner in which the ad behaves when served to the user.
    AdContentTopic The name that sums up the topic of an ad.
    AdDeliveryMode The ad position and the ad delivery mode.
    AdFormat The form in which an ad is served to the user (for example, text, graphical, rich media, and video).
    AdLandingPageURL The ad landing page URL.
    AdLinking The manner in which two or more ads display on the webpage relative to each other when booked for placement as a block.
    AdSize The width and height of the ad in pixels.
    AdTechnologyVendor The ad vendor.
    AdTheme The representation within an ad (such as, profanity, images of people, potentially offensive) rather than the main subject of an ad.
    AdvancedTargeting The advanced (boolean) targeting string.
    Age The age range of the user.
    AudienceSegment The user-defined custom audience segment.
    AudienceSegmentCategory The user-defined audience segment category.
    Bandwidth The amount of data that can be transferred to or from a user's web connection.
    Browser The browser of the user.
    Carrier The carrier (for mobile ads).
    City The users whose IP addresses map to the city.
    ComplaintReason The reasons for a complaint (against an editorial tag).
    ComplaintResolution The resolutions for a complaint (against an editorial tag).
    ContentTopic The name that sums up the content of a site or webpage.
    ContentType The type of content on a site, webpage, or ad.
    Country The users who IP addresses map to the country.
    County The users whose IP addresses map to the county.
    CustomContentCategory The name defined by a publisher that sums up the main subject of webpage content, and typically provides more specificity than standard content topics.
    CustomDataKey The custom data key.
    CustomDataValue The custom data value.
    CustomGeoArea The user-defined custom geographical area.
    CustomSection An individual page or group of pages where ads can be served and tagged as a custom section.
    DailyFrequency The number of times that an ad can be served to a user within a day.
    Device The (mobile) device.
    EngagementLevel The level of engagement.
    Gender The gender of the user.
    GeoLocationSource The user-defined geo location.
    HourOfWeek The hour of the week.
    HourlyFrequency The number of times that an ad can be served to a user within an hour.
    Income The income range of the user.
    InterestLevel The level of interest of a user.
    Note: This is being deprecated. The values for this attribute type are now available under EngagementLevel. Please see Release Notes for more information.
    InventoryDomain The domains of the sites.
    MarketingArea The marketing area.
    MonthlyFrequency The number of times that an ad can be served to a user within a month.
    OperatingSystem The user's operating system.
    PublisherCustomDataValue The publisher custom data value.
    PublisherId The ID of the publisher.
    RateTag The rate card tag targeting segment for preferred self-sales or standard cross-sales.
    ReportingTag The reporting tag targeting segment to group and track inventory performance.
    ScreenType The type of screen.
    Site The site.
    SiteStructure The site structure.
    State The state.
    ThreeMonthlyFrequency The number of times that an ad can be served to a user within 3 months.
    TopLevelDomain The top level domain (for user domain targeting).
    UserDomain The user domain (for user domain targeting).
    WeeklyFrequency The number of times that an ad can be served to a user within a week.
    YPremiumBehavioralSegment The Yahoo! premium behavioral segment.
    Note: This is being deprecated. The values for this attribute type are now available under AudienceSegment also. For more infomation, please see Release Notes.

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