Web Services enables you to build applications that interact directly with APT from Yahoo!'s open platform.
Direct programmatic access allows you to design client software that more efficiently manages large accounts and automates many of the tasks associated with implementing and maintaining the process of buying and selling ads online for advertisers, agencies, ad networks, and publishers of all sizes.
You can also use the Web Services to develop customized solutions that integrate your own technologies with APT from Yahoo! in new and innovative ways. There are many third-party companies that have built a business by offering additional value-added functionality to our clients. We believe that providing you with the appropriate level of technical and marketing support will help you get your business started and also grow your business to the next level.
To learn more about the Web Services and how you can improve the overall performance of your online advertising efforts, begin by reading the documentation, FAQ, and download our Sample Code.