You can only rate a seller who you've had a transaction with. Yahoo! Auctions encourages participants to communicate their experience with a buyer or seller to others by using the Yahoo! Auctions rating system.
Bidders are encouraged to rate sellers after the transaction is completed (payment made, item received). It's a great way to voice your opinion on how a seller participates in the auction process. This allows other users to decide whether or not they want to do business with that participant.
Here's how to rate a seller:
Please remember that your feedback cannot be edited, although you can change the rating you have given to a seller, and post additional comments about them, at any time. Your most recent rating replaces your old one, and your new comments are marked "most recent" on the user's ratings page.
Learn more about Yahoo! Auctions Ratings.