The reserve price is the lowest price the seller is willing to accept for the auction item.

When posting an auction, a seller sets a starting price. This amount is usually low, allowing the seller to attract bidders who then drive up the price naturally, by placing bids.

The seller can set a reserve price. This price is higher than the starting price. If the reserve price isn't met by the close of the auction, the item won't be sold. Neither the bidder nor the seller will be under obligation to complete the sale, and no contact information will be exchanged.

If an auction has a reserve price that hasn't yet been met, this information is listed in the Notes section of the auction.

A seller usually specifies a reserve price if they are unsure of the real value of an item and want to reserve the right to not sell the item if the market value is less than expected.

For example, a seller might set the reserve price on a vintage Coca-Cola bottle at $50.00 but actually start the auction at $1.00. Any bid under $50.00 won't win the auction.

You can find the reserve price on an auction by asking the seller a question in the Question & Answer section. Please remember that it's at the seller's discretion to reveal the auction's reserve price.