Search Submit Pro does not guarantee ranking in the algorithmic search results. The program ensures that Yahoo! Search Technology has relevant information about what is contained on the participants' sites when the Yahoo! Search Technology indexes and ranks search results. To ensure the highest quality search experience for users, all web pages are ranked in the results based on their relevance to each specific search query. Participation in the program might lead to more relevant ranking and, in turn, better conversion rates due to the additional information available to the Yahoo! Search Technology when indexing participants' sites. Accordingly, because Yahoo! Search Technology ultimately ranks results based on relevance, participation in the Search Submit Pro program might also lead to lower ranking because the Yahoo! Search Technology might determine that the participants' web page is less relevant to a user's query based on the same additional information.

If quality guidelines are met, other benefits of the program include fast inclusion, more frequently refreshed data, enhanced control over titles and descriptions, and click data that can be useful in managing other search marketing programs.