• Overview
• How Click Charges are Discounted
• Important Considerations

Overview

As part of the evolution of the Yahoo! Search Marketing advertising system, we now attempt to take into account the quality of the source of our partners’ traffic when you are charged for a click from that source. Depending on the quality of the traffic source, the cost of your click may be discounted by a certain percentage.

How Click Charges are Discounted

With pricing discounts, you may be charged less for certain clicks than you otherwise would pay, depending on the overall quality of the traffic source the web site your ad appears on.

The traffic quality from our partner websites is calculated based on conversion rates and other measurements of the ability to deliver quality traffic.

There’s nothing you need to do. Discounts will be applied automatically, where warranted, based on the quality of traffic you receive.

Important Considerations

Keep in mind that the amount of the discounts may vary: Some advertisers may experience a noticeable decrease in overall cost-per-click, while others may experience only a small decrease.

Also, pricing discounts do not change how you bid on particular keywords. Both bid amount and ad quality determine an ad’s rank in search results. As always, you never pay more than your max bid amount.

Learn more about pricing discounts.