The bid amount and ad quality will both determine an ad’s rank in search results. This is designed to allow you to focus less on competitive bidding practices and more on the quality of your ads.
How It Works
With the ranking model, an ad’s rank in search results is determined by bid amount and ad quality:
Tips for Managing Your Ads
If you have keywords that are not relevant to your products and/or services, this will negatively impact your quality index score.
For example, if you only sell cameras and you advertise on the keyword “camcorders” to see if you can attract users searching for tech gadgets, searchers will most likely not click to visit your web site. In fact, using the keyword “camcorders” will bring your ad’s quality index score down.
Remember, your quality index score is based on combinations of your ads and your keywords.
By following our editorial guidelines, you may see a better return on your investment and our users will also see better results. Because you receive more quality traffic to your site, users are more likely to find exactly what they're seeking quickly and easily.
Research indicates that the perceived quality is higher in ads where the keyword is included within the title and description. You can use the insert keyword feature to dynamically insert the keyword into your title and/or description.
For example, if you were selling electronic products, you would want to place keywords related to “camera”, “video games” and “DVD players” into separate ad groups.
www.electronics-planet.com - - Widest selection of digital cameras at low prices.
||Video Games||Video Games
www.electronics-planet.com - Hottest selling video games for low price.
||DVD Players||DVD players
www.electronics-planet.com - Get deals on the all DVD players.
In addition, advertisers may consider grouping individual or smaller groups of similar keywords to get a better read on their quality index.
Ad testing enables you to rotate different ads to learn which one attracts the most customers to your site. You can determine which message, offer or incentive is most effective and relevant—and potentially improve your rank in search results by displaying that ad.
Ad optimization is automatically set “ON” within your account so that better performing ads (based on click-through rate) are served more frequently. You can also choose to turn it “OFF” within your ad group settings.
If you use the Advanced match type distribution tactic, and to help maximize the relevancy of your listings to search users, make sure you take advantage of Excluded Words, which are words or phrases that prevent an ad from matching a search query.