Geo-targeting enables you to target your ads to potential customers located or interested in particular geographical areas.¹

You can target your ads:

• To the entire market; e.g. the United Kingdom and Ireland.
• To countries within that market; e.g. England.
• To one or more regions within the market; e.g. Yorkshire.

Benefits

Geo-targeting can be helpful for:

• Small businesses that want to drive traffic to their physical shops or offices by targeting customers searching online for local providers of goods and services.
• Service-oriented businesses, such as plumbers or estate agents.
• Large businesses that want to drive customers to their web sites and/or physical shop locations.

1. When you create a new campaign or modify existing campaigns, select your geographic area to be targeted.
2. Your geo-targeted ad will be served to users based on one or more of the following:¹
• User’s location—A search is conducted from your targeted location.
• Interest location—A user includes the name of your targeted location as part of the search term.

¹ Please note that geo-targeting accuracy is not guaranteed and may vary depending on various factors, including the level of targeting selected.