Content Match complements your Sponsored Search campaign by displaying your ads alongside related articles, reviews and more.*

• Provides an additional source of targeted leads.
• Distribution partner network includes many content and information sites, such as Yahoo!, ITV, Guardian.co.uk, FT.com and others.
• Includes the option to define a separate bid for your Content Match clicks.

Benefits

• Drive additional targeted leads to your web site.
• Reach potential customers through a range of quality online publishers.
• Bid, budget and track separately for your Content Match clicks.

1. For example, if you own a company called Electronics Planet that sells products on its web site.
2. You decide to use Content Match.
3. When a potential customer visits a web page related to “DVD players,” your ad may appear (see image below)..
4. You pay only when your ad is clicked.

*You will not be automatically opted into Content Match. If you wish to opt in, you can do so by logging into your account after sign up.

¹Site implementations may vary.