We have now introduced our new ranking model. Your ads' quality and bid amount will both influence your ad’s position.

To take advantage of our new platform features and to help you create the most relevant ads, we advise you to improve your ads' quality index. Ads with higher quality will deliver more clicks to your site and help to achieve higher conversion. This will allow you to maximise your ads’ ranking. To make that happen now, please do the following:

1. Include keywords in your ad (use our Insert Keyword feature).
2. Choose keywords for each ad group carefully.
3. Use ad testing.
4. Use our Excluded Keyword feature to optimise your Advanced match type.
5. Review your current bids and set a campaign budget to meet your business goals.