This policy covers all gambling advertising and promotion on search marketing on the Yahoo! Network in the UK and Ireland.

All advertisers are reminded that:

1.Creative needs to comply with our policies and applicable laws;

2.The default setting for UK and Ireland, includes Ireland and Northern Ireland;

3.The laws of Ireland and Northern Ireland (for gambling ads) are in places stricter than to those of the UK;

4.Advertisers must use their geo-targeting settings to block Ireland and Northern Ireland regions if their creative is not legally compliant in those territories.

If in doubt as to the laws and regulations that apply to gambling advertising in Ireland or Northern Ireland, we recommend you obtain independent legal advice.

Gambling comprises of:

Gaming (includes Bingo, Casino, Poker):

i.e.: games with a chance of winning a prize of monetary value even if it isfree to enter.

Note that pure skill gaming is not classified as gambling under UK laws, and is not subject to this gambling guideline. If there are mixed elements of skill and chance, then it is not pure skill (and gambling rules will apply).

Betting:

i.e.: accepting a bet on the outcome of an unascertained event (even if the event has already occurred) e.g. horse races, sports betting etc. Participants will pay to enter.

Lotteries:

i.e.: a random prize draw with an entry fee.

Yahoo! accepts ads for the National Lottery and EuroMillions.

Yahoo! cannot accept ads for organisations, which run their own pool but award prizes based on the National Lottery results.

Unacceptable Gambling Ads:

Yahoo! cannot accept any gambling ads that:

• Are likely to lead people to adopt styles of gambling that are unwise.
• Are socially irresponsible and/or or encourage excessive gambling.
• Exploit the young, the immature or those who are mentally or socially vulnerable.

Location and License Requirements

In order to display advertising for gambling in the UK, advertisers must follow the location and license requirements.

In accordance with the UK Gambling Act 2005, search marketing on the Yahoo! Network can only accept gambling ads from operators located and licensed in Great Britain, the European Economic Area, or the ‘white list’ jurisdictions (those which UK Parliament has agreed under the Gambling Act to treat as if they were in the European Economic Area).

If you are not operating out of and licensed in an Authorised State, you cannot legally advertise gambling within the UK.