You'll see the Campaign Budget and Schedule page as you go through the process of creating a campaign . Use this page to set the campaign daily spending limit and the schedule for the campaign.

• Quick Summary

• Setting a Campaign Daily Spending Limit

• Scheduling the Campaign

Quick Summary

To complete this step:

1. Do either of the following:

   • To set a campaign daily spending limit, click the Yes button, enter the amount in the field, and click Display Estimates. See detailed instructions below.

   • If you don't want to set a campaign daily spending limit, click No.

2. Schedule the campaign. See detailed instructions below.

3. Click Next.

Setting a Campaign Daily Spending Limit

The campaign daily spending limit is the maximum amount you want to spend each day on this campaign.

To set a campaign daily spending limit:

1. In the Campaign Daily Spending Limit field, enter the maximum amount you want to spend on this campaign each day. Enter a whole number, without a currency symbol or comma.

2. Click the Display Estimates button. The graph shows an estimate of the total available clicks for this campaign and the estimated share of available clicks that your campaign might receive, based on the campaign daily spending limit you entered. You'll also see estimated daily impressions and estimated daily clicks.

3. (Optional) Enter a different campaign daily spending limit and click Display Estimates to see the effect on the estimates.

Note: You may be charged up to 10% above your campaign daily spending limit.

Scheduling the Campaign

A campaign schedule indicates the start and end dates that your ads are displayed. (The end date is optional; you can schedule a campaign to display ads indefinitely.) The start and end dates can't be a past date or more than a year into the future. And the end date must come after the start date. You can have multiple campaigns scheduled for the same time period.

To schedule the campaign:

Click the calendar icons to select start and end dates.

• To schedule a one-day campaign, select the same day for the start and end dates.

• To schedule the campaign to run indefinitely, select the start date and click the No End Date button. You can change the end date later if you want to stop running this campaign.