You'll see the Enter Campaign Name and Geo-Targeting page as you go through the process of creating a campaign. Use this page to give your campaign a name and target prospective customers in the geographic locations you support. By default, your ads will be displayed to your entire market, but you can target more specific areas such as a county, territory, province or region.

Note: The market for your account was selected during signup. If your business spans multiple markets, create an account for each market.

• Quick Summary

• Selecting Geographic Locations

Quick Summary

To complete this step:

1. If you have more than one account, select the account from the Account dropdown list.

2. Enter a unique campaign name. The campaign name can be up to 50 characters long and can't duplicate a campaign name in the account.

3. (Optional) Enter a description for the campaign. The description is optional. You can use it for details about the campaign. If this account has many campaigns, the description can help you identify the campaign later.

4. Select the geographic locations. See detailed instructions for each option below.

5. Click the Next button.

Selecting Geographic Locations

Your entire market is the country or multi-country region that you're advertising in. By default, your ads will be displayed to your entire market, which was selected during signup.

To target your entire market:

• Click the Entire Market button.

To target prospective customers by country or region:

1. Click the Specific Regions button. The Target By dropdown list is displayed.

2. Select CountyRegion. The regions within your market are listed below.

3. Select the regions to target.

   • To target specific regions, click the checkboxes next to the regions.

   • To target all regions, click the checkbox next to Country/Provinces/Territories above the list.

To target prospective customers by region:

1. Click the Specific Regions button. The Target By dropdown list is displayed.

2. Select Region. The search panel appears below.

3. Search for the regions to target.

   • To search for regions within an area, click the Country/Province/Territory button and select an area from the dropdown list.

4. Click the checkboxes that correspond to the regions to target. The Map View tab displays the selected regions. The Targeted Regions tab lists your selections.

5. To target additional regions in another county, run the search again.

Notes

• Geo-targeting accuracy is not guaranteed and may vary depending on the level of targeting selected, as well as other factors.