Use the Set Your Ad Group Default Bid page to define a bid for your ad group during the Create Campaign and Create Ad Group process. Once you have created your ad group, you can edit this ad group default bid by selecting your ad group and clicking the Bid button in the Campaign Details page.

• Setting an Ad Group Default Bid When Campaign Optimisation is Off

• Setting an Ad Group Default Bid When Campaign Optimisation is On

Setting an Ad Group Default Bid When Campaign Optimisation is Off

You can specify an ad group default bid to apply to the keywords in the selected Sponsored Search ad group. Your bid is the maximum amount you are willing to pay each time your ad is clicked.

To specify an ad group default bid:

1. While creating your campaign or ad group, open the Set Your Ad Group Default Bid page.

2. In the Set Your Ad Group Default Bid page, you can specify an ad group default bid for Sponsored Search, Content Match or both.

   • For Sponsored Search, specify an ad group default bid. This will serve as the default bid for Sponsored Search keywords in your ad group.
     • Select Use Default Bid to use the Sponsored Search bid that you set for the campaign.
     • Select Specify Custom Bid to create a new, customised bid for this ad group.
   • For Content Match, specify an ad group default bid:
     • Select Use Default Bid to use the Content Match bid that you set for the campaign.
     • Select Specify Custom Bid to create a new, customised bid for this ad group.

3. Click the Next button.

Setting an Ad Group Default Bid When Campaign Optimisation is On

To specify an ad group default bid limit for an ad group:

1. While creating your campaign or ad group, open the Set Your Ad Group Default Bid page.

2. In the Set Your Ad Group Default Bid page, you can set an ad group default bid limit for Sponsored Search, Content Match or both.

   • For Sponsored Search, you can either use the default bid limit that you set for the campaign or you can specify a custom bid limit for the ad group.
   • For Content Match, you can either use the default bid limit that you set for the campaign or you can specify a custom bid limit for the ad group.

3. Click the Next button.

To learn more about ad groups, see:

• Ad Group Details

• Ad Group Settings

• Ad Group Tactic Settings

To learn more about campaigns, see:

• Campaigns

• Campaign Details

• Campaign Settings

• Campaign Tactic Settings

• Campaign Budget and Schedule

• Campaign Optimisation Guidelines