Campaign Performance Reports

Use this report to identify campaigns that most effectively contribute to account performance.

Summary performance information for all campaign activities tracked in your account over the date range you select, down to single day granularity. Data can span, or be restricted to, campaigns, ad groups or keywords.

Includes performance views (for example, impressions, clicks, conversions) and conversion funnel views (for example, leads, browsers, prospects, conversions) with filtering by hierarchy level, name, visitor segment, channel and tactic.

Allows you to identify the campaigns that most effectively contribute to account performance.

The Conversion Type dropdown is available only if more than one conversion type exists for the Master Account.

Available only to accounts with Full Analytics.

Daily Performance Reports

Use this report to analyse the performance of your campaigns by date.

Daily summary performance information for all campaign activities tracked in your account over the date range you select, down to single day granularity.

Includes performance views (for example, impressions, clicks, conversions) and conversion funnel views (for example, leads, browsers, prospects, conversions) with filtering by hierarchy level, name, visitor segment, channel and tactic.

Available only to accounts with Full Analytics.

Marketing Activity Performance Reports

Use this report to help identify the marketing activities that most effectively contribute to account performance.

Performance information for all marketing activities tracked in your account over the date range you select, down to single day granularity. Data can span, or be restricted to, campaigns and/or ad groups matching the respective name filters.

Includes performance views (for example, impressions, clicks, conversions) and conversion funnel views (for example, leads, browsers, prospects, conversions) with filtering by hierarchy level, name, visitor segment, channel and tactic.

Helps allow you to identify the marketing activities that most effectively contribute to account performance.

The bar graph shows the campaign, ad group and activity names for the graphed objects. One row per Marketing Activity in the search results, showing data aggregated to the Marketing Activity level for the report date range.

The Conversion Type dropdown is available only if more than one conversion type exists for the Master Account.

Available only to accounts with Full Analytics.

Performance Summary Reports

Use this report to help identify the campaigns that most effectively generate leads, conversions and revenue.

Summary performance information for your search marketing on the Yahoo! Network-managed campaign activity over the date range you select, down to single day granularity. Includes information such as impressions, click-through rate (CTR), clicks, average cost per click (CPC) and cost, as well as conversion and revenue data for tagged accounts.

Allows filtering by account, hierarchy level, name and tactic.

Daily Performance Reports

Daily summary performance information for your managed campaign activity over the date range you select. Includes information such as impressions, click-through rate (CTR), clicks, average cost per click (CPC) and cost, as well as conversion and revenue data for tagged accounts.

Allows filtering by account, hierarchy level, name and tactic.

Keyword Performance Reports

Use this report to help identify the keywords that most effectively generate leads, conversions and revenue.

Performance information for your Sponsored Search keywords over the date range you select, down to single day granularity. Includes information such as impressions, click-through rate (CTR), clicks, average cost per click (CPC) and cost, as well as conversion and revenue data for tagged accounts.

Allows filtering by account, keyword name and tactic.

Summary of performance for a keyword or set of keywords for Sponsored Search. This report does not include Content Match. Data can potentially span multiple ad groups, campaigns and so on.

The bar graph shows the campaign, ad group and activity names for the graphed objects. One row per keyword in the search results, showing data aggregated to the keyword level for the report date range.

Performance by Geographic Location Reports

Account-level summary performance information for your geo-targeted managed campaign activity over the date range you select, down to single day granularity. Includes information such as impressions, click-through rate (CTR), clicks, average cost per click (CPC) and cost.

Filtering by account, geo-targeting level and tactic.

This report provides analytics about geo-targeting results for Sponsored Search and/or Content Match. Serving will accredit each event to the appropriate geo-targeted entity (for example, region) and this data will be included in the feed sent to the advertiser application. The analytics encompass both the consumer’s geographic location and geographic intent, meaning when search terms or webpage content imply geo-specific interest such as "Devon holiday".

Daily Spending Performance Reports

Summary of daily account spend and account daily spending limit over the date range you select, including summary metrics for each day.

URL Performance Reports

Use this report to see how URLs on your web site are performing, including the number of impressions, click-through rate (CTR), average cost per click (CPC) and more for each URL.

To see the full web address, move your mouse pointer over the address shown in the URL column.

Ad Performance Reports

Use this report to help identify the ads that most effectively generate leads, conversions, and revenue.

Performance information for your search marketing on the Yahoo! Network Sponsored Search ads over the date range you select, down to single-day granularity. Includes information such as impressions, click-through rate (CTR), clicks, average cost per click (CPC), and cost, as well as conversion and revenue data for tagged accounts.

Allows filtering by account, keyword, and tactic.

This report includes the quality index for the current version of the ad and may not accurately represent any historical values over the date range you select. Data can potentially span multiple ad groups, campaigns, and so on.

The bar graph shows the campaign, ad group, and activity names for the graphed objects. One row per ad and tactic in the search results, showing data aggregated to the ad level for a selected tactic for the report date range.

Referrer Reports

Summary of conversion funnel performance by referring sources of your traffic, listing the sources by domain. Traffic is described with the conversion funnel model, counting the numbers of leads, browsers, shoppers and conversions that each source generates.

Available only to accounts with Full Analytics.

Tactic by Channel Reports

Measures your traffic relative to tactics by channel, and helps allow you to identify the most productive channels for a given tactic and the sources of leads outside of your campaigns. Traffic is described by the conversion funnel model, totaling the numbers of leads, browsers, shoppers and conversions each tactic generates.

The bar chart should include channel/tactic combinations, up to a maximum of 25, displayed in the tabular report data graphed for the selected metric. No drilldown is supported on the graph bars.

Available only to accounts with Full Analytics.

Leads to Conversion Reports

Shows the frequency of customer contact prior to conversion, and the number of leads between conversions. This helps allow you to understand how effective your site is at driving conversions from new visitors and returning customers, and lets you focus on specific marketing methods by using the tactic filter.

Available only to accounts with Full Analytics.

Days to Conversion Reports

Summary of how many days it takes to convert leads into first time customers, as well as the number of days required to generate repeat conversions. This allows you to know how quickly your campaigns are driving leads to your site. Focus on specific marketing methods by using the Campaign Tactic filter.

Available only to accounts with Full Analytics.

Shows information about filtered clicks, primarily:

• account associated with the click filter statistics
• clicks - number of times an ad is selected and charged to your account
• invalid clicks - number of clicks that were removed from your click total and not charged to your account
• invalid click rate (%) - number of invalid clicks / (total number of valid and invalid clicks) * 100

The report contains additional columns, such as impressions, CPC, CTR, etc.

Monthly Financial Reports

Access to Invoices, Statements, and Activity Reports for your account for prior calendar months, which you can download in PDF and text formats.

Billing Transaction Detail Reports

Historical billing transaction data for your account over the date range you select. The date range is restricted to the previous six calendar months. Displays one row per billing charge entry.